Funded under the National Recovery and Resilience Plan (NRRP), Mission 4 Component 2 Investment 1.3, Theme 10.
Caso, G., Annunziata, A., & Vecchio, R.
Food Quality and Preference, 2024, 113, 105080 45383
Childhood obesity remains a pressing concern in public health and nutrition research, with implications for children's health and well-being. Understanding parents’ food choice criteria is critical to designing interventions that promote healthier diets. The current study explores low- to medium-income families’ food choices by profiling Italian mothers (N = 809) based on their core shopping drivers. Applying hierarchical cluster analysis, three distinct groups are identified: indulgent mothers (27 %), who prioritize children’s food preferences; practical mothers (45 %), who value convenience the most; and balanced mothers (28 %), who consider both health and convenience in their food shopping. The findings offer insights for policymakers to implement ad hoc interventions that can aid vulnerable mothers – already compromised in family management – in making healthier food choices for their child.
Nudging fragile population groups towards sustainable food choices
Principal investigators