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Perception of Novel Foods and New Food Technologies: The Survey by the Edmund Mach Foundation

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Published: July 18, 2024
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Consumer beliefs about the risks and benefits of novel foods determine their acceptance. Factors such as ethical concerns, potential environmental impacts of novel crops or processes, and trust in risk regulators and science are crucial in consumer decision-making.

Even when the benefits of a particular functional food are evident, consumer acceptance may not be automatic and could fail if these issues are not adequately addressed.

Additionally, product liking and sensory properties are fundamental in consumers' food choices. It is essential to consider both aspects when evaluating innovative food prototypes. Moreover, consumers are increasingly interested in obtaining information about food characteristics to ensure authenticity, quality, and safety.

The Online Survey by the Edmund Mach Foundation

As part of the research activities of Spoke 4 within the CACHI project, the Edmund Mach Foundation is launching a new questionnaire on the perception of novel foods and new food technologies. You can contribute to the research by participating in the online survey. Your opinion is crucial for understanding the attitudes and expectations of Italian consumers.

Completing the questionnaire will take only fifteen minutes of your time. Participation will be anonymous, and the collected data will be used solely for research purposes. Before starting the survey, you will find detailed information about the study and a participation consent form (in Italian).

The study aims to enhance the quality of food and nutrition by adapting them to the needs of modern consumers. This includes reformulating food, employing innovative and sustainable technologies, and creating new foods that cater to personalised nutrition needs.

You will be asked to read and respond to questions about the acceptability, familiarity, knowledge, and willingness to consume innovative foods already on the market or in development. The survey will also explore your attitudes toward novel foods, perceptions of risks and benefits, and include a section on your socio-demographic information.

Thank you in advance for your valuable participation!

OnFoods Team, Spoke 4, Edmund Mach Foundation
laborario.sensoriale@fmach.it

What is novel food? A video by the European Food Safety Authority (EFSA)

This blog post is related to

Spoke 04

Food quality and nutrition

To push towards sustainable and tailored food and nutrition

Lead organisation

Spoke leaderPatrizia Riso
Research projectCACHI

Consumers' acceptance and characterisation of innovative food prototype


Managed by


Principal investigators

Isabella Endrizzi,Luana Bontempo

Referred to

Spoke 04

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